The Times West Virginian

Bob Herzel

April 17, 2013

Wiley hopes WVU song will take off

(Continued)

MORGANTOWN — (Chorus)

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

Feel your fire

Burn inside

Take yo hands

And reach for the sky

Mountain Steams

Gold and blue

Runs in our veins

Through and through

 (Chorus)

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

All you mountain mamas

All you minin’ men

Scream out loud

Almost heaven

Take yo muskets

Aim for the stars

Wear your hearts on your sleeves

They’ll learn who we are

(Chorus)

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

Mountaineer Nation

Throw yo hands up

Drink yo shine

Just go dance

Squirrel on proud

Clap yo hands

We don’t need

No outside cheers

We live with passion

For our Mountaineers

Gold and blue

Gold and blue

Gold and blue

Gold and blue

Gold and blue

Ggggold and blue

Gold and blue

Gold and blue

Gold and blue

Gold and blue

Let’s go Mountaineers x8

OK, it is not “Country Roads”. Wiley says it isn’t intended to be.

“‘Country Roads’ is a victory song. I think what ‘Country Roads’ is a historical, lullabyish song. It’s a party, drinking song, good to sing with your friends. What we did is kind of in-your-face aggressive, this is who we are and we’re not going anywhere. It’s different vibes,” he said.

“In fact, I sent it to Pat White a while ago and he said, ‘Wow! It embodies everything a Mountaineer represents.’ Our goal is to embody everything it is to be a Mountaineer and to rally around it, and embrace it and use it.

It’s the difference between John Denver and Grant Wiley.

It is, Wiley is hoping, his rocket ship to success, for there are other songs in the works and a marketing campaign you can’t believe, one that already offers ringtones with the song that can be found on the website www.gn8music.com.

He joined up with another former Mountaineer, safety David Allaway, who played safety on the unbeaten 1988 team and who is involved in fashion advertising and has started a company called Agent Of that is an integrated marketing agency specializing in technology focused digital solutions combining social media campaigns strategy, web site development and mobile application development. They work with Joseph Abboud, Calvin Klein and Microsoft among others and are developing the marketing plan for the song and video of “Mountaineer Nation.”

“They have an amazing technology called ‘See it, buy it’ where if I’m wearing say an West Virginia hoodie in the video you can click on it and it will drop it into a cart and purchase it at the end of the video. It’s going to change the way music video and video is done,” Wiley said.

“I look at Jay-Z and 50 Cent for how they conduct themselves in the business world. I respect the modern-day Renaissance man which is what Daniel Ochoa and myself are doing, creating a platform for ourselves to continue to do this with companies like Agent Of.”

“Hopefully West Virginia will become the first university to come on board. It’s one thing to talk about it and another thing to see it. It’s extraordinary.”

Email Bob Hertzel at bhertzel@hotmail.com or follow him on Twitter @bhertzel.

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Bob Herzel
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