The Times West Virginian

Business

December 23, 2012

Real-world experience

WVU students place second in Taziki’s Collegiate Marketing Challenge

FAIRMONT — A group of West Virginia University students recently earned second place in the Taziki’s Collegiate Marketing Challenge, and gained hands-on, real-world experience through the process.

Dr. Mike Walsh, associate professor of marketing in the WVU College of Business and Economics, served as the faculty mentor for the students involved in the competition.

A couple years ago, he stumbled across an opportunity for the college to be part of a marketing challenge like this and thought the experience would be neat for the students. He initially included the competition as a project for a course that he taught.

Walsh said he found that the quality of work from the students wasn’t as good as it needed to be because they were trying to balance all the other tasks related to the class. So he decided to redo the concept as a stand-alone experience, which has worked very well.

“We’ve set this up so that the students actually are taking this as if this is a class and they actually earn academic credit for it,” he said. “But unlike regular classes, there are no lectures, there are no exams, there are no papers.”

The whole experience focuses on the specific challenge, and the students are expected to put the same amount of time into this as they would put into a regular class, Walsh said.

The College of Business and Economics originally participated in a marketing challenge with the clothing company American Eagle. He said the presentation that the students gave to American Eagle last year was great, and they received an honorable mention award, which equaled fourth place.

When American Eagle decided to discontinue the program after last year, the goal was to find another company that would be willing to do a similar competition, Walsh said. Taziki’s Mediterranean Cafe stepped up and decided to create the Taziki’s Collegiate Marketing Challenge.

 

Full story

1
Text Only
Business
  • Your chocolate addiction is only going to get more expensive

    For nearly two years, cocoa prices have been on the rise. Finally, that's affecting the price you pay for a bar of chocolate - and there's reason to believe it's only the beginning.

    July 22, 2014

  • Wal-Mart to cut prices more aggressively in back-to-school push

    Wal-Mart Stores plans to cut prices more aggressively during this year's back-to-school season and will add inventory to its online store as the chain battles retailers for student spending.

    July 22, 2014

  • Morgantown’s housing expenses exceed national average

    The housing prices in Morgantown are driving the city’s cost of living above the national average, a new survey reports.
    John Deskins, director of the West Virginia University College of Business and Economics’ Bureau of Business and Economic Research (BBER), explained that the Council for Community and Economic Research (C2ER) orchestrates data collection in 288 cities across the country.

    July 20, 2014

  • JA Used Furniture-JB.jpg J.A. Used Furniture has valuable variety

    J.A. Used Furniture in Fairmont carries items that people need — all at low prices.
    Owner Ron Dray officially opened the doors of his new business, located at 10 Locust Ave., toward the end of December. He explained that the “J.A.” initials in the store’s name stand for the names of his two granddaughters, Jordan and Adriauna.

    July 20, 2014 1 Photo

  • Backbone Security, T&T Pump Co. among 37 state companies recognized

    Two Marion County companies were recently celebrated for their continued successes in exporting.
    Backbone Security and T&T Pump Co., both in Fairmont, were among the 37 West Virginia companies that Gov. Earl Ray Tomblin, Cabinet Secretary Keith Burdette, the West Virginia Development Office and the West Virginia Export Council recently acknowledged for expanding their business to new parts of the world. An awards presentation was held in Charleston on June 24.

    July 13, 2014

  • All Things Herbal-JB.jpg All Things Herbal health and wellness shop

    All Things Herbal Local Market is a one-stop, health and wellness shop.
    Owner Christa Blais officially opened her new business in downtown Fairmont at 327 Adams St., across from Veterans’ Square, on June 6 during Main Street Fairmont’s First Friday event.

    July 13, 2014 1 Photo

  • 3-D printing continuing to revolutionize manufacturing

    As 3-D printing is revolutionizing manufacturing, the Robert C. Byrd Institute for Advanced Flexible Manufacturing continues to stay at the forefront of this technology.
    RCBI has three Advanced Manufacturing Technology Centers, located in Bridgeport, Charleston and Huntington.

    July 6, 2014

  • Blackheart International -JB.jpg Blackheart International bringing high-quality services

    Blackheart International, a firearms manufacturer and provider of logistics and training solutions, is bringing high-quality services to the local community.
    At the beginning of April, the company moved from Philippi, where it had been located since 2005, to its new home in Fairmont.

    July 6, 2014 1 Photo

  • Americans falling out of love with shopping malls

    Abandoned malls are hot: The Dead Malls Enthusiasts Facebook group boasts almost 14,000 members; a Google search of "dead malls" produces 5.7 million results; and the desolate interiors of these unused retailing meccas keep making cameos in thrillers and horror films.

    July 3, 2014

  • State unemployment rises, but more actively seeking work

    Although the latest monthly statistics show a higher unemployment rate for the state, the good news is that more people are actively looking for work.
    The Labor Market Information unit of WorkForce West Virginia’s Research, Information and Analysis Division recently published the May 2014 labor force estimates for the state.

    June 29, 2014

Featured Ads
NDN Business
House Ads