The Times West Virginian

Business

November 10, 2013

Bellini Beauty Bar wants to lift women

MORGANTOWN — Bellini Beauty Bar wants to lift women up and help them realize that they deserve to feel beautiful.

Hollee Schwartz Temple and her husband John Temple, both professors at West Virginia University, are co-owners of this new Morgantown business. The store, located at 3484 University Avenue, celebrated its grand opening on Oct. 5.

The idea for the shop originated when the couple was on a five and a half month sabbatical last winter and decided to go to Southern California with their two sons, Gideon and Hank.

In February, a place called Bellini Beauty Bar opened down the street from the cottage they had rented in La Jolla in San Diego. Hollee walked into the store during its first day of business and met the owners, Staci Paris and Monica Malosky, who are professional beach volleyball players.

Hank, now 9, wanted to start a lemonade stand as a way to meet people, and the owners invited him to set up his operations in front of Bellini Beauty Bar. This is how the Temple family became friends with Staci and Monica.

Hollee, who is in her 11th year as a professor at the WVU College of Law, said Bellini Beauty Bar in La Jolla was unlike any other salon or spa she had ever visited.

“They had such an emphasis on it being a gathering spot, and sort of a place for women to bond and nurture and support each other,” she said.

Hollee wrote a book called “Good Enough Is the New Perfect,” published in April 2011, which is about modern motherhood and balancing work and life. Since then, she has spoken about these themes at conferences and events across the country.

She said a lot of women feel like they’re being selfish if they take time for themselves.

“They say, ‘I’m already working a full-time job. When I get home I need to be 100 percent dedicated to my family,’” Hollee said. “What I tried to point out to them is that if you’re completely depleted of energy, of all the things that we need in our life, how can you be any good for anyone else?”

After seeing the store in California, she wondered if she could create a space where women could embody the themes of “Good Enough Is the New Perfect.” She wanted to establish a spot where women could take care of themselves and take a step back from the chaotic pace they keep, which is how Bellini Beauty Bar in Morgantown was born.

Hollee’s husband John, who has worked at the Perley Isaac Reed School of Journalism for 12 years, has been in charge of the construction. They moved into the University Avenue location, which had previously housed a spa and salon, on Sept. 1, and spent the next month remodeling the space.

“We’re trying to bring the feeling of Southern California back here,” Hollee said.

The biggest project was the construction of the unique multipurpose bar for doing both hair and nails. John designed and developed the bar from scratch with the help of son Gideon, who is 11.

The building’s former nail room has been transformed into a Pedicure Parlor with a Pinterest board-type theme. The Bellini Boutique is located at the front of the store and features a variety of apparel, pajamas, jewelry, scarves and other accessories that make everyone feel beautiful, Hollee said.

The store also has a spa side, which is still being spruced up and will feature new hardwood floors.

Bellini Beauty Bar refers to the people who walk through its door as guests.

“We really want them to feel like they’re walking into somebody’s home and that they’re treated like a guest,” Hollee said.

The business also strives to be a supportive and nurturing place for its staff, and chooses team members who exemplify the idea of “really supporting women,” she said. Bellini Beauty Bar currently has about 10 staff members and is growing.

In terms of hair services, the business is primarily a blowout bar, which Hollee said is a big trend in California. People can come into the shop to have their hair washed and styled however they want.

They can choose from several different styles named after drinks, such as “The Cosmopolitan” for a straight and sleek look or “The Shirley Temple” option for little girls. To get completely glammed up, women can also add a quick makeup application.

“The smiles you see from the guests when they’re done is amazing,” Hollee said.

In addition to the blowout and makeup services, the shop provides hair cut and color services for women, men and kids. The offerings also include manicures, pedicures, facials, waxing, spray tans, massages and more. Plus, Bellini Beauty Bar will soon be offering eyelash extensions.

Hollee said she’s trying to offer affordable prices in order to encourage people to give the services a try and keep them coming back for more.

All hair and nail services come with a complimentary Bellini, which is the champagne and peach juice drink reflected in the business’ name. Hollee said the name is a “a nod to feeling bubbly.”

Ladies have been stopping by Bellini Beauty Bar to get ready to go out for the evening or for special events.

The business is booking a lot of events, including girls nights out and birthday, bachelorette and wedding parties. Hollee wants ladies to come into the store together and experience the relaxing and fun atmosphere.

She said the response from the public has been incredible, and the shop is staying busy.

“We’re just really delighted that the community around Morgantown has given us such a warm response,” she said. “I think it’s because we’re doing something really different here. We’re so committed to the idea that every guest who walks through our door is our girlfriend.”

And people could see Bellini Beauty Bar get even bigger in the future. Hollee and John are currently working with Staci and Monica from California to create a corporate infrastructure and eventually open more locations.

For more information, call Bellini Beauty Bar in Morgantown at 304-598-9200. The salon offers online booking through its website, www.bellinibeautybar.com, and Facebook page, www.facebook.com/bellinibeautybarmorgantown.

Email Jessica Borders at jborders@timeswv.com or follow her on Twitter @JBordersTWV.

1
Text Only
Business
  • Statewide online directory lets you track local goods

    A new online tool is providing a detailed look into West Virginia’s local food system.
    The West Virginia Food Mapper, a statewide interactive mapping application, was officially finalized and launched in February through a partnership among several entities. Those partners include Downstream Strategies, the West Virginia Food and Farm Coalition and its Meat Processing Working Group, and the West Virginia GIS (Geographic Information Systems) Technical Center.

    April 13, 2014

  • Chancelors reopens at new site after devastating fire

    Nothing, not event a devastating fire, can keep Chancelors down.
    At the beginning of March, this family-owned auction business and store opened at its new location beside Premier Body Works, a mile and a half past the Barrackville Covered Bridge.

    April 13, 2014

  • Despite coal decline, West Virginia remains strong in exporting

    Companies throughout West Virginia are bringing new dollars into the economy by exporting.
    The governor’s office recently reported that the state’s exports in 2013 totaled $8.4 billion. This is the third-highest amount of exports that West Virginia has seen in its history.

    April 6, 2014

  • Mannington B&B Wireless offers affordable service

    B&B Wireless is now offering affordable cellphone services to the Mannington area.
    Owner Brad Weaver recently opened this store, which is an nTelos Wireless exclusive retail provider, at 122 Market St. in Mannington. The new business is located beside Hero’s Corner Cafe and shares a building with Fancy Nancy’s Gift Shop.

    April 6, 2014

  • NASA IV&V, TMC play key role in launch of satellite

    A modeling and simulation product developed by the NASA Independent Verification and Validation Facility and TMC Technologies, both in Fairmont, recently played a key role in launching a satellite off the ground.
    Brandon Bailey is the lab manager of the Jon McBride Software Testing and Research (JSTAR) Laboratory at NASA IV&V.

    March 30, 2014

  • Quality of life focus at White Hall Hearing Care

    White Hall Hearing Care encourages people to do their ears a favor and visit an audiologist.
    Owner Barb Litton Cox, a nationally certified state licensed audiologist, opened her office on March 4 at the White Hall Professional Complex, located at 177 Middletown Road.

    March 30, 2014

  • Small Business Resource Summit and Entrepreneurs Café set Tuesday

    Main Street Fairmont is helping small businesses find opportunities to grow.
    The Small Business Resource Summit and Entrepreneurs Café are scheduled for this Tuesday at Veterans Square, located at 320 Adams St. in downtown Fairmont.

    March 23, 2014

  • Microtel Inn & Suites by Wyndham opens doors

    The team of the new Microtel Inn & Suites by Wyndham is glad to be in Fairmont.
    The hotel, located at 20 Southland Drive next to the Middletown Mall, officially opened its doors on Friday, March 21. That afternoon, the management team and staff welcomed members of the public to tour the new facility and enjoy lunch during an open house.

    March 23, 2014

  • Scammers will ‘go after anyone, regardless of age, gender or income’

    West Virginia Attorney General Patrick Morrisey urges consumers to protect themselves against scams related to online purchases.
    A Fairmont woman, who prefered not to be interviewed for this story, recently became the victim of one of these scams and lost a considerable amount of money as a result.

    March 16, 2014

  • Service focus at ERA Signature Properties

    The new owners of ERA Signature Properties are ready to provide excellent customer service to clients from start to finish.
    On Jan. 1, Realtors and owners Brian and Mikaelah Seifrit officially took over the business that Jo-Helen and Ed Williams led for many years.

    March 16, 2014

Featured Ads
NDN Business
House Ads