By Jessica Borders
Times West Virginian
M&J Cycle Works is providing a needed service for bike racers in the community.
On Jan. 2, owners James and Michella Nuce opened their store in Fairmont at 1620 Locust Ave., Suite 100, which is past the Exxon gas station in a plaza with several other businesses. The new shop will hold its grand opening celebration on Sunday, March 23, from 1-4 p.m.
M&J Cycle Works, with the initials standing for Michella and James’ names, offers parts and accessories for all-terrain vehicles (ATVs), utility vehicles (UTVs) and motorcycles, and also carries clothes, shoes and other racing gear. The shop can send out for graphics for bikes and for suspension work, and can place any orders that customers need.
“If it’s made for a bike, we can get it,” James said.
James, who is a Morgantown native, has been racing and riding all his life. He got seventh overall in his Grand National Cross Country Series (GNCC) class last year, and he’s hoping for a No. 1 spot this year. He used to do motocross racing.
“It’s a lot of fun,” James said. “You meet all kinds of people. It’s a good hobby to have.”
In February of 2013, he and his family moved from Morgantown to right outside of Monongah. With no bike shops in the area, James had to drive to Clarksburg or Morgantown to find what he needed for his hobby. So he and Michella, who is originally from Doddridge County, decided to start their own business in the Friendly City to meet the needs of the many people in the area who race.
“We just want to provide a service for the local community,” Michella said.
Business has been a little slow so far due to the inclement weather, and the owners are working to get the store’s name out into the public. But they are hoping to be really busy this spring as the racing season gets underway.
Their family — including son Chace Burr and his girlfriend Kelsey Arnold, and daughter and son-in-law Ashley and Dustin Smith and their daughter Samara — has been an important part of the business. Also, family friends Sean and Dawn Currey and their son Manning have been big supporters and helpers.
In fact, M&J Cycle Works sponsors Manning, who does GNCC racing, and James coaches him. James and Michella also recently picked up another cross country racer, Brady Ross, to sponsor.
James said racing is great for kids, giving them something positive to do and a goal to work toward while keeping them out of trouble.
“He’s really good about helping kids,” Michella said of her husband. “He’ll drop whatever and go out and ride. He’s dedicated to the sport and he’s dedicated to any of the kids that want to learn or are interested in doing it.”
In addition to running the business, James and Michella stay busy working other jobs. Michella is a medical secretary at Mountainstate Orthopedic Associates in Morgantown, and James is an iron worker for Iron Workers Local 549, which is based in Wheeling.
M&J Cycle Works is open 9 a.m. to 6 p.m. Monday through Friday and 9 a.m. to 5 p.m. Saturday. The owners are looking to expand the hours in the future.
For more information, call the business at 681-404-6057 or 304-672-3310, or find M&J Cycle Works on Facebook.
Email Jessica Borders at firstname.lastname@example.org or follow her on Twitter @JBordersTWV.