The Times West Virginian

February 10, 2013

‘It’s all about service’ at Simple Cutz

By Jessica Borders
Times West Virginian

FAIRMONT — Simple Cutz Barber and Beauty Shop is offering clients the latest hairstyles and great customer service.

On Jan. 7, owner Revel Williams Jr. opened his new business at 126 Adams St. in downtown Fairmont. Simple Cutz is an open barber and beauty shop for men, women and children of all ethnicities.

Williams does all types of men’s and boys’ cuts, including mohawks, fauxhawks, any designs, and everything in between. He said he stays up-to-date on the newest styles by attending hair shows and doing research on Google and YouTube, and he also pays attention to the trends while watching basketball and football games.

He was originally planning to focus solely on cuts and styles for guys, until his friend Chanliza Stormfeltz asked him if he was considering hiring anyone to do braids and women’s hair.

Williams said Stormfeltz, who recently joined the Simple Cutz team, has added a nice touch to the place. She does box braids, micro braids, dreadlocks and all the cuts for girls as well as styles for weddings.

To get the store ready for business, Williams built a platform to make the hair-styling stations stand out more and added a couple benches for seating. A special area has been set up where kids can play basketball, draw, color or work on puzzles, and there’s also a bubble gum machine for their enjoyment.

At the back of the business, Williams is going to create a salon with chairs for at least four stylists, and the space will also be equipped with big mirrors, blow dryers and sinks.

Williams, originally from New York, traveled through Army bases with his dad who was in the military, and ended up in West Virginia when he was in elementary school. He said he got started cutting hair for friends in high school when he was about 16 years old.

He began studying at West Virginia University and later went to Queens College in New York, where he earned a degree in visual arts. After working in film for a while with his uncle who was a movie producer, Williams moved back to West Virginia.

Williams, who lives in Morgantown, has an 8-year-old son and a newborn daughter. His fiancee, Brooke Reynolds, is from Terra Alta.

He obtained his license to cut hair in 2009, and has been doing this work professionally since then.

“It’s been good,” he said. “I’m thankful.”

Williams has family in Fairmont and realized that a lot of people from the area were traveling to Morgantown to get their hair cut. He saw the need for a barbershop in the Friendly City and wanted to help save people money. When he came across the space available on Adams Street, he decided to take a risk and start Simple Cutz.

Williams commented that business has really taken off faster than he expected, and he’s staying pretty busy every day. Everybody needs a haircut or a style to fit different occasions, and it’s gratifying to improve someone’s appearance, he said.

“I enjoy coming to work because it’s something I really like doing,” Williams said.

He said he feels comfortable in his profession, and he strives to sell a good service and keep customers coming back.

“It’s all about service,” Williams said. “Everybody wants that customer service.”

Simple Cutz Barber and Beauty Shop is open 10 a.m. to 9 p.m. Monday through Friday, and about half a day on Saturday starting at 10 a.m. For more information, call 363-CUTZ (2889).

Email Jessica Borders at or follow her on Twitter @JBordersTWV.