The Times West Virginian

October 7, 2012

Viva Salon features hair styling, artwork

By Jessica Borders
Times West Virginian

WHITE HALL — Viva Salon, a family business, is bringing professional services to White Hall.

In the middle of September, owner Toby Hartzell held a small opening for his new salon located at 99 Middletown Road, just past Middletown Homes in the long brick building on the right. The salon became fully operationed on Oct. 1, and has been featuring some specials in honor of its grand opening.

Viva Salon offers all the basic hair services like cutting, styling, coloring and perming, and hair care products are also for sale. In the future, the business will do hair extensions and nails, including manicures and gel nails, and plans to continue adding more services. The goal is to keep everything low-chemical, Hartzell said.

He described his business as an up-scale, mom-and-pop salon. It is set up to be an art gallery. Walls were added inside the space so artwork can be displayed, and four of Helen Panzironi’s paintings will be shown during the month of October.

Hartzell, who paints on the side as a hobby, said artwork and hair styling go hand-in-hand, especially with the colors. He’d like to see a lot of local artists display their work inside the salon, and he invites people to call if they are interested.

Hartzell is a Fairmont native and served in the U.S. Marine Corps for four years. He graduated from Clarksburg Beauty Academy and has now been doing hair for about 12 years. He previously lived in Georgia, where he worked for a large company and then operated his own small hair salon in Statesboro for three or four years.

After being gone from his hometown on and off for about 14 years, Hartzell moved back to the Friendly City three years ago at the encouragement of his family. Since returning, he has been thinking about starting a business again. He said he loves the freedom of working for himself.

After looking around for a location, Hartzell learned about the space available at 99 Middletown Road, and then everything fell into place.

His sisters, Amy Hickman and Danielle Hartzell, also bring their expertise to the shop, and two other employees, Ann Robinson and Amber Snodgrass, are also part of the staff.

Toby Hartzell commented that he and his sisters work well together, and his entire family has been really supportive of the business and very helpful. Clients have followed them to Viva Salon, and the transition has been wonderful, he said.

Business has been going really well so far, Hartzell said. Many regular customers have been visiting the salon, and more and more people are coming in every day.

“It’s been worth it,” he said.

Viva Salon is open 9 a.m. to 7 p.m. Monday through Wednesday, 9 a.m. to 8 p.m. Thursday and Friday, and 9 a.m. to 5 p.m. Saturday or by appointment after 5 p.m. For more information, call 304-816-3565.

Email Jessica Borders at or follow her on Twitter @JBordersTWV.