The Times West Virginian

Headline News

February 6, 2013

Monopoly fans vote to add cat, toss iron tokens

PAWTUCKET, R.I. — Scottie dog has a new nemesis in Monopoly after fans voted in an online contest to add a cat token to the property trading game, replacing the iron, toy maker Hasbro Inc. announced Wednesday.

The results were announced after the shoe, wheelbarrow and iron were neck and neck for elimination in the final hours of voting that sparked passionate efforts by fans to save their favorite tokens, and by businesses eager to capitalize on publicity surrounding pieces that represent their products.

The vote on Facebook closed just before midnight on Tuesday, marking the first time that fans have had a say on which of the eight tokens to add and which one to toss. The pieces identify the players and have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.

Rhode Island-based Hasbro announced the new piece Wednesday morning.

Other pieces that contested for a spot on Monopoly included a robot, diamond ring, helicopter and guitar.

Fans from more than 120 countries voted.

“We put five new tokens out for our fans to vote on and there were a lot of fans of the many different tokens, but I think there were a lot of cat lovers in the world that reached out and voted for the cat to be the new token for Monopoly,” said Jonathan Berkowitz, vice president for Hasbro gaming marketing.

The online contest to change the tokens was sparked by chatter on Facebook, where Monopoly has more than 10 million fans. The initiative was intended to ensure that a game created nearly eight decades ago remains relevant and engaging to fans today.

“Tokens are always a key part of the Monopoly game ... and our fans are very passionate about their tokens, about which token they use while they play,” Berkowitz said.

Monopoly’s iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens. The game is based on the streets of Atlantic City, N.J., and has sold more than 275 million units worldwide.

To make the game relevant to fans abroad, the names are changed to well-known streets in when it is introduced to a new country.

The other tokens are a racecar, Scottie dog, a shoe, thimble, top hat, wheelbarrow and battleship. Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.

“I’m sad to see the iron go,” Berkowitz said. “Personally, I’m a big fan of the racecar so I’m very relieved it was saved but it is sad to see the iron go.”

The social-media buzz created by the Save Your Token Campaign attracted numerous companies that pushed to protect specific tokens that reflect their products.

That includes garden tool maker Ames True Temper Inc. of Camp Hill, Pa., that spoke out in favor of the wheelbarrow and created a series of online videos that support the tool and online shoe retailer Zappos which pushed to save the shoe, Berkowitz said.

“We’ve even had some companies like Jolly Time Pop Corn reach out and petition to have a popcorn token added to the game, even though that’s not one of the new five tokens,” he said.

Versions of Monopoly with the new token will come out later this year.

1
Text Only
Headline News
  • Suing Obama: GOP-led House gives the go-ahead

    A sharply divided House approved a Republican plan Wednesday to launch a campaign-season lawsuit against President Barack Obama, accusing him of exceeding the bounds of his constitutional authority. Obama and other Democrats derided the effort as a stunt aimed at tossing political red meat to conservative voters.

    July 31, 2014

  • Obama takes tougher line against casualties in Gaza

    The Obama administration condemned the deadly shelling of a United Nations school in Gaza Wednesday, using tough, yet carefully worded language that reflects growing White House irritation with Israel and the mounting civilian casualties stemming from its ground and air war against Hamas.

    July 31, 2014

  • House approves VA overhaul

    The House overwhelmingly approved a landmark bill Wednesday to help veterans avoid long waits for health care that have plagued the Veterans Affairs Department for years.
    The $16.3 billion measure also would allow the VA to hire thousands of doctors and nurses and rewrite employment rules to make it easier to fire senior executives judged to be negligent or performing poorly.

    July 31, 2014

  • Contract dispute delays ‘Big Bang Theory’ production

    Production on a new season of “The Big Bang Theory” is being delayed because of a contract dispute with its top actors.

    July 30, 2014

  • What’s a group selfie? An usie

    What do you call a group selfie? An usie, of course!

    July 30, 2014

  • Senate changes House bill for highway funds

    The Senate on Tuesday voted to change the funding and timing of a House bill to keep federal highway funds flowing to states in an effort to force Congress to come to grips with chronic funding problems that have plagued transportation programs in recent years.

    July 29, 2014

  • State close to national average in credit card debt

    Credit card debt may have reached its lowest level in a decade, but according to a recent study on personal debt vs. income, just as more people are paying off their credit card debt monthly, nearly the same number of people are being reported for unpaid bills.

    July 29, 2014

  • New VA secretary confirmed by Senate

    The Senate on Tuesday unanimously confirmed former Procter & Gamble CEO Robert McDonald as the new Veterans Affairs secretary, with a mission to overhaul an agency beleaguered by long veterans’ waits for health care and VA workers falsifying records to cover up delays.

    July 29, 2014

  • W.Va. man arrested after child found in hot car

    A Wheeling man faces charges that he left his 18-month-old daughter in a hot car while he was asleep on a couch.

    July 29, 2014

  • Board to meet on dangerous animals list

    CHARLESTON (AP) — A board tasked with compiling a list of animals that are illegal to keep as pets in West Virginia will consider one that’s shorter than a list suggested earlier.

    July 28, 2014

House Ads
Featured Ads