This season could mark the end of Black Friday as we know it.
For decades, stores have opened their doors in the wee hours on the day after Thanksgiving. But this year, major chains such as Target and Sears ushered customers in on Thanksgiving itself, even before the turkey leftovers had gotten cold, turning the traditional busiest shopping day of the year into a two-day affair.
Despite an outcry from some employees, both stores and shoppers seemed to like it. Some people went shopping with a full belly, going straight from the dinner table to the stores. Others slept off their big meal and went to the mall before daybreak on Black Friday.
“I ate my turkey dinner and came right here,” said Rasheed Ali, a college student in New York City who bought a 50-inch TV for $349 and a sewing machine for $50 when Target opened at 9 p.m. on Thanksgiving. “Then I’m going home and eating more.”
This new approach could become a holiday shopping season tradition.
“It’s Black Thursday and Friday combined,” said Jackie Fernandez, a retail expert at the consulting firm Deloitte. “This is going to be a new normal of how we shop.”
It won’t be clear for a few days how many shoppers took advantage of the Thanksgiving hours. But about 17 percent of people said earlier this month that they planned to shop at stores that opened on Thanksgiving, according to an International Council of Shopping Centers-Goldman Sachs survey of 1,000 consumers.
Meanwhile, 33 percent intended to shop on Black Friday, down 1 percentage point from last year. Overall, it is estimated that sales on Black Friday will be up 3.8 percent to $11.4 billion this year, according to technology company ShopperTrak, which did not forecast sales from Thanksgiving Day.
The Black Friday creep began in earnest a few years ago when stores realized that sales alone weren’t enough to lure shoppers anymore, especially with Americans becoming more comfortable buying things online. Opening on Thanksgiving was risky, with some employees and shoppers complaining it was almost sacrilegious.
But many stores evidently felt they needed an edge, especially this season, when many Americans are worried about high unemployment and wondering whether Congress will be able to head off tax increases and spending cuts before the U.S. reaches the “fiscal cliff” in January.
Overall, the National Retail Federation estimates that sales in November and December will rise 4.1 percent this year to $586.1 billion, below last year’s 5.6 percent.
“Every retailer wants to beat everyone else,” said C. Britt Beemer, chairman of America’s Research Group, a firm based in Charleston, S.C. “Shoppers love it.”
At Walmart, the world’s largest retailer, most of its 4,000 U.S. namesake stores are already open 24 hours year-round. But the chain added special sales at 8 p.m. on Thanksgiving, two hours earlier than a year ago.
The company said that its start to the holiday season was “the best ever,” with nearly 10 million transactions and 5,000 items sold per second from 8 p.m. to midnight on Thanksgiving.
Toys R Us opened at 8 p.m. on Thanksgiving, an hour earlier than last year.
Macy’s, which opened at midnight on Thanksgiving, had 12,000 customers wrapped around its store in New York’s Herald Square.
Julie Hansen, a spokeswoman at Minneapolis’ Mall of America, the nation’s largest shopping center, reported that 30,000 shoppers showed up for the mall’s midnight opening, up from 20,000 last year. “This was additional dollars,” Hansen said. This year, 200 of the 520 mall tenants opened at midnight following Thanksgiving. That’s double from a year ago.
To be sure, it’s not clear whether the longer hours will turn into extra dollars for retailers, or whether sales will simply be spread out over two days.
The Thanksgiving openings appeared to create two waves of shoppers — the late-nights and the early birds.
Sam Chandler and his wife, Lori, were among the night owls. They started shopping at midnight on Thanksgiving. By the time they reached the Walmart in Greenville, S.C., early Friday, they had already hit several stores, including Target and Best Buy.
“We’ve learned over the years, you have to stand in line early and pray,” Sam said.
Stu and April Schatz of Rockland County, N.Y., went to the Garden State Plaza mall in Paramus, N.J., which didn’t open until 7 a.m. on Black Friday, because they didn’t want to deal with the crowds that show up late on Thanksgiving night.
“It’s so much more civilized going in the morning,” said April Schatz, a teacher. “We wanted to enjoy our evening.”
Despite an outcry from some employees
This season could mark the end of Black Friday as we know it.
- Headline News
Supreme Court: Michigan affirmative action ban OK
A state’s voters are free to outlaw the use of race as a factor in college admissions, the Supreme Court ruled Tuesday in a blow to affirmative action that also laid bare tensions among the justices about a continuing need for programs that address racial inequality in America.
Court critical of law punishing campaign lies
The Supreme Court appears to be highly skeptical of laws that try to police false statements during political campaigns, raising doubts about the viability of such laws in more than 15 states.
U.S.: Russia has ‘days, not weeks’ to follow by an international accord for Ukraine
Russia has “days, not weeks” to abide by an international accord aimed at stemming the crisis in Ukraine, the top U.S. diplomat in Kiev warned Monday as Vice President Joe Biden launched a high-profile show of support for the pro-Western Ukrainian government. Russia in turn accused authorities in Kiev of flagrantly violating the pact and declared their actions would not stand.
U.S. weighing military exercises
The United States is considering deploying about 150 soldiers for military exercises to begin in Poland and Estonia in the next few weeks, a Western official said Saturday. The exercises would follow Russia’s buildup of forces near its border with Ukraine and its annexation last month of Ukraine’s Crimean Peninsula.
Ukraine, Russia trade blame for shootout
Within hours of an Easter morning shootout at a checkpoint manned by pro-Russia insurgents in eastern Ukraine, Russia’s Foreign Ministry issued a statement blaming militant Ukrainian nationalists and Russian state television stations aired pictures of supposed proof of their involvement in the attack that left at least three people dead.
Governor: Closing Boston amid bomber hunt ‘tough’
Several days after the Boston Marathon bombing, Gov. Deval Patrick received a call in the pre-dawn hours from a top aide telling him that police officers outside the city had just engaged in a ferocious gun battle with the two men suspected of setting the bombs and that one was dead and the other had fled.
Everest avalanche reminder of risks Sherpas face
The rescuers moved quickly, just minutes after the first block of ice tore loose from Mount Everest and started an avalanche that roared down the mountain, ripping through teams of guides hauling gear.
But they couldn’t get there quickly enough.
Colorado deaths stoke worries about pot edibles
A college student eats more than the recommended dose of a marijuana-laced cookie and jumps to his death from a hotel balcony. A husband with no history of violence is accused of shooting his wife in the head, possibly after eating pot-infused candy.
Everest avalanche kills at least 12
An avalanche swept down a climbing route on Mount Everest early Friday, killing at least 12 Nepalese guides and leaving four missing in the deadliest disaster on the world’s highest peak. Several more were injured.
Diplomacy doesn’t move insurgents in Ukraine
Pro-Russian insurgents defiantly refused Friday to surrender their weapons or give up government buildings in eastern Ukraine, despite a diplomatic accord reached in Geneva and overtures from the government in Kiev.
- More Headline News Headlines
- Supreme Court: Michigan affirmative action ban OK