Published: May 11, 2008 02:28 am            

TWV wins advertising award for third straight year

First place General Excellence in division of West Virginia Press Association contest

FAIRMONT — For the third year in a row, the Times West Virginian won first place General Excellence within its division in the annual West Virginia Press Association Advertising Awards contest.

The General Excellence distinction is given based on a point system of individual awards in the annual contest. Within Division II, which includes newspapers with daily circulation of 20,000 or less, the Times West Virginian won 10 first-place, 10 second-place and 10 third-place awards, for a total of 30 awards.

The General Excellence and individual advertising awards were announced Friday evening during a banquet at the Marriott in Charleston.

“We’re pleased once again to be recognized by our peers for providing our advertisers with creative ideas and professionally designed advertising,” said Andy Kniceley, Times WV publisher.

“We are certainly proud of the quality of work that our advertising representatives and graphic artists provide to our customers,” Kniceley said.

“I am proud of our staff and their commitment to serving our clients,” said Craig Richards, Times WV advertising director. “They want to be the best in their field, and that results in excellent service and creativity.

“These awards are not a goal but the result of a continuing commitment our staff has for each and every business we serve,” Richards said.

Barbara Gaston, Times WV art director, said that achieving this distinction was a combined effort between the newspaper’s advertising team, which works with clients to design the concept of print ads, and the graphics department, which creates the ads.

“They take great pride in their work,” Gaston said. “I am very proud to be a member of the award-winning Times West Virginian advertising team.”

The Times West Virginian received the following individual awards Friday evening:

First place: Best classified display ad, Mazda, Cyndi Pujals and Jon Petersen; spot color over 1/2 page, Halloween, Bilinda Gearde and Jon Petersen; house ad, 2007 Newspaper of the Year, Barbara Gaston; special section, Miner’s Day 2007, staff; progress edition, Economic Development, staff; newspaper promotional campaign, “We’ve Got You Covered,” staff; single ad 33 inches or less, 84 Lumber, Barbara Gaston; theme pages retail, Saluting, Bilinda Gearde and Jon Petersen; classified section, “As East as ABC,” JuliAnn Sell and Beverly Miller; and spot color ad 1/2 page or less, In honor of our coal miners, Bilinda Gearde and Barbara Gaston.

Second place: Process color ad over 66 inches, Save A Lot, Craig Richards and Jon Petersen; house as, “No Home is Complete,” Barbara Gaston; special section sports, Back Yard Brawl 2007, staff; newspaper promotional campaign, Taste of Home Cooking School, Toni Ricer and Barbara Gaston; single ad 33 inches or less, HealthSouth, Barbara Gaston; process color 66 inches or less, Budweiser Clydesdales, Faline Rezvani; spot color ad over 66 inches, Honoring Those Who Fight, Toni Ricer and Barbara Gaston; spot color ad 1/2 page or less, Greystone Contracting, Carla Sabatino and Barbara Gaston; theme pages classified, 4-T Arena Presents, Bilinda Gearde and Faline Rezvani; classified display ad, Alasky’s, Faline Rezvani.

Third place: Single ad over 33 inches, Almost Heaven, Jon Petersen; special section, What the Flag Means to Me, staff; special section sports, Friday Night Lights, staff; newspaper promotional campaign, 2007 Marion County’s Cutest Kids, staff; recruitment ad, artist, Barbara Gaston; process color 66 inches or less, The Nativity Story, Toni Ricer and Jon Petersen; classified section, June 7, JuliAnn Sell and Beverly Miller; spot color ad over 66 inches, Business Honor Roll, Bilinda Gearde and Barbara Gaston; theme pages classified, National Child Abuse Prevention, Bilinda Gearde and Faline Rezvani; and classified display ad, Idelwyle, Toni Ricer and Barbara Gaston.

E-mail Misty Poe at mpoe@timeswv.com.

        

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