The Times West Virginian

Sports

July 3, 2014

Staten invited to LeBron James Skills Acadamey

New Big 12 logo introduced

MORGANTOWN — West Virginia University guard Juwan Staten, the Big 12 Conference’s leading scorer from a year ago, has received an invitation to the LeBron James Skills Academy beginning July 9 in Las Vegas.

The event features the Top 30 collegiate and Top 80 high school players from around the country and runs July 9-12. Players will have four days of competitive skills workouts and 5-on-5 games.

 Staten will begin action Wednesday, where he will take advantage of the opportunity to learn from some of the best players and coaches around the country.

“I’m just honored to be selected to participate in such as a prestigious event,” Staten said. “I’m blessed and thankful to have this opportunity to represent West Virginia University.”

Staten was named to the All-Big 12 first team and all-defensive team in 2014. He led the conference in scoring at 18.1 points per game. Staten was the first WVU player to score 500 points, grab 150 rebounds and dish out 150 assists in a season.

“I hope to improve my skills to help me for my senior season at WVU and also to help me improve to be able to play at the next level,” Staten said. “I’m eager to get better and look forward to the challenge of competing against the best players in the country. This camp can only help me get better.”

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As the calendar turns to July and a new athletic season, the Big 12 Conference has undertaken a new set of branding and identity standards, beginning with the 2014-15 school year.

“Today marks an exciting day for the future of the Big 12 and its member institutions,” commented Big 12 Commissioner Bob Bowlsby. “The conference is proud to launch a new logo that integrates the league’s iconic heritage with a progressive new look.”

The new logo is the most visible part of the introduction of a complete set of identity standards that will be used throughout the Big 12 at each of its member institutions.

A redesigned website at Big12Sports.com has also debuted, containing information on each of the league’s 10 member institutions and all of the conference’s 23 nationally competitive sports. The site garners some of the highest traffic numbers in the collegiate space, with over 21 million page views in just the past year. The website is maintained via a partnership with NeuLion, a leading broadcaster of live and on-demand sports video over the Internet.

Another key component is the introduction of the Big 12’s “One True Champion” microsite at onetruechampion.org. The site reinforces the message that Big 12 teams don’t win a regular-season conference title because of who is not on your schedule. All champions are decided in the fairest way possible — everyone plays everyone, every year, the same number of times.

Video will continue to be a strong component of the digital platforms, as Big 12 Digital produced more than 400 pieces of original content and over 90 hours of live coverage in 2013-14.

The Big 12 Minute, the first digital report of its kind in college sports, remains the cornerstone and will continue to set a high bar during the 2014-15 campaign, showcasing the events and accomplishments of the programs, coaches and student-athletes that comprise the Big 12.

The rebranding campaign also showcases new looks to the Big 12 social platforms on Facebook, Instagram and Twitter. The Big 12 ranks among the national leaders in fans on social media, boasting over 100,000 twitter followers alone.

Another acclaimed microsite — Big12MakingaDifference.com — provides information on the academic accomplishments of Big 12 institutions. It highlights how league institutions are using advances in science, technology, engineering and mathematics (STEM) to make a difference in society.

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