FAIRMONT– Thanksgiving’s edition of the Times West Virginian will be the biggest of the entire year.
According to Titus Workman, publisher of the Times West Virginian, the edition will contain two dozen ad inserts from a number of local shops offering an even bigger number of deals and sales.
Although it is the Thanksgiving edition, distribution crews will be present at the Times West Virginian office and the Grease Monkey parking lot near the Middletown Commons to distribute papers, beginning at around 4:30 p.m. Wednesday, Nov. 27, for those looking for some early deals.
“We’re calling it the ‘Really Really Big Black Friday edition,’” Workman said. “It will be filled with 22 ad inserts, plus a Thanksgiving puzzle page, several Christmas shopping ads in the regular sections, and all the usual that we have in an Thursday edition.”
The paper will cost $2 to pick up, and the distribution locations will offer drive-through service so customers need not even leave their cars. According to Jerry Ferguson, circulation director for the Times West Virginian, each location will have approximately 400 papers.
“We’ll be in a big white van and we’ll have the yellow light going selling the papers right out of our van,” Ferguson said. “All they need to do is drive up, we’ll go right to the car, get the money, give them the paper and go. We just want to make it a convenient for our readers so they can just pull up and get a paper.”
Ferguson added that he and his crew will stay at the Middletown Mall location until about 9 p.m., with the crew at the Times West Virginian office following suit. He also said that the regular drivers will deliver papers later in the evening, and they will come complete with the ad inserts. Papers available in street racks, however, will not have the inserts.
The editorial side of the paper will also have holiday connections for readers as well. In addition to items readers have come to count on, such as Need to Know and the Community Calendar, we’ll have news you can use about How to Survive the Holidays, tips on Christmas tree shopping and a feature from residents discussing What I’m Grateful For.
“Our reporters have worked hard and we’re really looking forward to a great Thanksgiving Day paper,” said Eric Cravey, editor of the Times West Virginian.
Workman gave some examples of what advertisers will be promoted in the edition, including Best Buy, CVS, DICK’s, Game Stop, J. C. Penney, Kohl’s, Rite Aid, Walmart and more. He added that the pick up system has worked well in the past, and he is expecting the evening to run smoothly.
“It’s an exciting issue, lots of great ads are going to be in there – tons of different advertisers,” Workman said. “We still expect it to go rather smooth, we have the system where people can drive in and get as many copies as they need.”
For Ferguson, the pre-Thanksgiving rush is actually a part of the job he enjoys, and each year it helps him kick off his Thanksgiving.
“It’s the biggest selling day of the year, it’s the busiest day of the year for us and I have done it for years,” Ferguson said. “I’ve been doing it for years, I just love selling it to people.”