Starting with Black Friday, retail stores have entered the most profitable time of their year.

Unfortunately, the holiday season is difficult for many non-profit agencies, and the county’s four-legged friends are feeling the pinch.

The Marion County Humane Society is kicking off its “Support Our Shelter” campaign to raise funds so that it can continue to help Marion County’s homeless cats and dogs find new “forever homes” this holiday season and in the months and years to come.

“It’s always a struggle,” said humane society president Don Downs. “We just go day-to-day, week-to-week, month-to-month because we don’t have that consistent funding source that we can count on at this point.”

Downs said that the shelter costs, on average, between $15,000 and $20,000 a month to keep operational. It sounds like a lot of money, but it’s difficult to cut back.

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